Everybody has the same 24 hours a day. And it’s usually the plan of sole traders and small business owners to spend as much of that time as possible empire building and making money. But it doesn’t always look in reality like you’d expected it to. It’s because the more business you do, the more hectic and demanding things get. In addition, more business generates more admin. “Growing businesses often feel like they’ve bitten off more than they can chew before they learn how to master admin”, explains Kenneth Pote, MD of award-winning The VA Team. “It can be damaging and even have disastrous consequences when admin starts to get in the way of a business reaching its potential”.
When the Underwhelm Gets Overwhelming
SME business owners might not want to start recruiting for an extra hand on deck, for financial or other logistical reasons. The danger is they become so distracted by admin they lose focus on the customer. As a result, they don’t see a return in profit on their investment in effort.
“One of our therapist clients is a prime example. Her business was stifled because she was stretched too thinly”, Kenneth continues. “Her priority should have been working with fee-paying clients five days a week to pay for her premises and herself. Instead, she was cramming fee-paying clients into three days a week and spending the other two days a week trawling through admin.”
“It’s unprofitable, unsustainable, and not what anybody went into business to be doing.
“Our VA and Virtual Reception services can be literally transformative when SME’s are struggling to balance working on and in their businesses.”
The Gift of Extra Time Frees Businesses Owners Up to Grow
Being unable to answer calls and deal with bookings is a race to the bottom small business owners don’t want to compete in. But income-generating activity getting buried under admin overload risks your future business success. Worst ways it also risks your business survival. “Our over-stretched therapist-client reached breaking point”, Kenneth concludes. “When social distancing measures eased and everybody started coming out into the world again, she re-committed to growing her business.“A tailored, cost-effective, and variable VA and Virtual Reception package were all it took to give her back the time and space to get on with doing what she does best.“Many small business owners are following suit in preparation for the new year. They’ve realized they’re their own worst enemies. And they’re determined not to stand in the way of their own growth by being stuck sweating the small stuff”
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